Live Commerce
Live stream shopping, also known as live commerce, has become an emerging trend in eCommerce in recent years. It is an innovative way of shopping that allows customers to shop online in real time. Live commerce combines instant purchasing of a featured product and audience participation through a chat function or reaction buttons.
CONTEXT
Degpeg is a cloud-based Live Commerce platform that will enable to showcase and sell products/services through multichannel live-streaming.
It engage with a wider audience at the same time, along with your own audience. Effortless live streaming through a single dashboard with all integrated features in it.
B2B
In B2B the platform provides end-end solutions to brands from technology & content for live shows to target audiences across geographies for all kinds of Livestreaming broadcast.
Using the platform the sellers can create a session for its audiences in which they can provide multiple options regarding the CTAs, can select platforms where the seller wants to multi-live stream like instagram, facebook and other platforms.
Brands can get access to the first party data of every Live broadcast available on their own digital assets and the data provided by 3rd party social and marketplace platforms in one dashboard. It gives more insights about Live shows, interactions, revenue etc., so that brands can effectively plan their next broadcast and make optimised revenue on top of it.
Conclusion
It’s anticipated that by 2024, the eCommerce revenue generated by means of live online shopping will increase threefold to reach 35 billion dollars.